The top CX companies to watch in 2026 are those that consistently deliver seamless, personalised, and low-effort customer experiences across digital and…
Read More 
Customer experience consulting matters because it helps companies identify friction in the customer journey, design better service processes, and turn insights into…
Effective customer surveys are short, focused, and designed around clear objectives, ensuring you collect actionable insights rather than noise. The best-performing customer…
When choosing from the vast array of customer experience management platforms on the market, it’s crucial to select a platform that unifies…
Customer motivation is driven by a mix of emotional, cognitive, and social factors that influence why people buy, engage, or stay loyal.…
In October 2025, on the occasion of the Retail in Detail conference in Prague, we conducted the most extensive AI analysis of…
The best real-time feedback tools offer instant insights into customer sentiment, enabling fast responses and data-driven decisions. Leading solutions like Staffino, Qualtrics,…
Customer retention benchmarks vary widely by industry. SaaS companies aim for 85–90% annual retention, while retail averages around 60–70%. Financial services and…
An effective NPS email template includes a clear rating question (e.g. “How likely are you to recommend us?”), an optional open-ended follow-up…
EX (Employee Experience) refers to how employees perceive their journey within a company, while CX (Customer Experience) relates to how customers perceive…
Analyzing open-ended feedback involves extracting meaningful insights from free-text survey responses, comments, and reviews. Unlike structured data, these responses require methods like…
To combine CSAT (Customer Satisfaction Score) and CES (Customer Effort Score), include both CX metrics in the same post-interaction survey. This allows…
