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Your Staffino 2023 Wrapped

It’s that time of year again! As the Spotify Wrapped craze begins to settle, we’re ready to steal the show. Just like last year, we’ve compiled the ultimate highlights of 2023 into one captivating article. Get ready to discover how customers (maybe even you) voiced their opinions through our customer experience platform. So, grab a warm blanket and your favourite winter drink, and immerse yourself in the world of Staffino 2023 Wrapped. You won’t want to miss it!

You thought you found “the one” 614 times.

Aw, how sweet! But maybe instead of sharing this as feedback through Staffino, why not go out there and meet people?

“If the customer service lady is as beautiful as she was nice on the phone, I want to marry her.”

unnamed customer

In today’s digital age, where technology has become an integral part of our lives, it is not uncommon for people to seek their soulmates through various online platforms. However, we’re not sure if our customer experience platform is the most suitable avenue for this purpose.

You used vulgarisms in your feedback 4,480 times.

Is it really necessary, guys?!

 Fun fact: Using vulgar language when expressing dissatisfaction can be attributed to various factors, including heightened emotional states, lack of effective communication skills, and the perception that vulgarisms convey a stronger message. Interestingly, studies have shown that the use of vulgarisms in negative feedback can often be linked to a sense of anonymity and reduced accountability.

You brought a thermometer into the cinema ONCE.

Who even does that, seriously?

“It was unbearably hot in the cinema, reaching 24 degrees Celsius. People felt like fainting. I even took a photo of the thermometer, which I had brought from home. This isn’t the first time it happened.”

unnamed customer

However, point taken. The cinema will make an effort to reduce the temperature by a few degrees and conserve energy. 

You complained about customer service 98,635 times.

Apologies! Here at Staffino, we’re genuinely trying to help companies make it better!

Illustration with a man sitting on a chair with a laptop close to a big chart

Our team of customer experience consulting experts diligently analyses the feedback and CX performance of our clients and presents innovative ideas for improvement. Once these action steps are proposed, it is up to our clients to implement them and achieve excellence in CX.

The emoji that was used the most in your feedback was 😊.

Just think about how many employees had a better day because of your kind words and that cheerful emoji!

And that is an integral part of our online employee experience platform. Engaging front-line employees by automatically sharing positive customer feedback with them has proven to be incredibly effective! It boosts their morale by demonstrating that their work truly has an impact and encourages them to continue their positive behaviour.

You left 18,283,320 pieces of feedback through Staffino.

And the companies you assessed appreciate your valuable input!

The company that received the highest number of ratings was JYSK

Well done! It’s evident that JYSK’s customers truly care.

In 2023, JYSK received an impressive total of 16,933,358 pieces of feedback, with a mere 1.95% being negative. This remarkable achievement showcases JYSK’s ability to maintain a strong and loyal customer base, as well as their dedication to continuously improving and meeting the needs of their customers. If you want to know more about our CX programme for JYSK, be sure to check out this case study.

You have left your feedback from 40 countries.

It’s incredible what can be accomplished when people from all over the world come together!


You’ve sent the most feedback from Poland.

Wow, these folks sure do have some strong opinions. Poland, we see you, and we love you!

The metric that was rated the most frequently was NPS (Net Promoter Score).

Seems like y’all really value recommending the products and services you use to others.

The tablet screen shows an example of NPS question in a customer survey.

CSAT, which stands for Customer Satisfaction Score, has moved up to become the second most-ranked out of customer experience metrics, marking a reversal from last year.

And now, the moment you’ve all been waiting for – what’s the prevailing personality of our survey respondents this year? Drumroll, please!

The personality that emerged among our survey respondents is none other than the 

Keyboard Warrior!

Final Word

The year 2023 has been a whirlwind of customer insights. We want to extend a heartfelt thank you to all the individuals who took the time to share their thoughts and opinions. Your feedback has been invaluable in helping companies improve their customer experiences. From heartwarming compliments to constructive criticism, every piece of feedback has made a difference. Thank you for being a part of Staffino 2023 Wrapped! 

Experience Management Made Smart

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