In the fast-paced world of customer success, staying informed is key. Whether you’re a customer retention manager, CS director, or simply someone looking to sharpen your customer success know-how, reading insightful customer success blogs can make all the difference.
From strategies on how to close the loop effectively to examples of customer success case studies, these blogs cover it all. We’ve compiled a list of the eight best customer success blogs you should bookmark and start reading today.
8 Best Customer Success Blogs
1. Staffino Blog
📍 Visit Staffino Blog
Kicking off the list is the Staffino blog. While Staffino is renowned for its customer experience management platform, we also support customer success teams with insights on client retention management and improving the feedback loop between businesses and customers.
Our blog regularly features customer success tips and tricks, offering real-world examples of successful CS strategies, customer retention management, and how to effectively close the loop with your customers to ensure their success.
If you want actionable tips on how to improve customer success management, learn how to use AI for customer success and turn customer feedback into your growth engine, this is your go-to resource.
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2. Gainsight Blog
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Gainsight is one of the biggest names in customer success, and its blog reflects that. It covers everything from customer retention strategies to digital CS models, offering in-depth thought leadership. Their posts often feature industry reports, expert insights, and best practices on how to scale customer success programs.
If you’re looking for structured frameworks and CS career advice, Gainsight’s blog is a goldmine.
3. ChurnZero Blog – Focused on Customer Retention
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As the name suggests, ChurnZero is all about reducing churn and maximising customer lifetime value. Their blog frequently covers topics like:
- Onboarding best practices
- Customer engagement strategies
- Proactive CS techniques
ChurnZero also provides practical guides on implementing closed-loop feedback strategies and customer retention models. If you want to deepen your understanding of client retention management, this blog is a must-read.
4. HubSpot Customer Success Blog
📍Visit HubSpot Blog
HubSpot is well known for marketing and sales, but its customer success section is just as valuable. The blog offers:
- Step-by-step guides on customer success fundamentals
- How to build a customer retention strategy
- Insights on CRM & CX integration
A great resource for businesses looking to enhance their customer service and relationship management efforts through automation and personalisation.
5. Customer Success Collective
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More than just a blog, this is an entire community of CS professionals. The articles here focus on:
- Customer success trends
- Metrics that matter in Customer Succes
- How to engage employees in your customer success strategy
With guest posts from leading CS consultants and real-world case studies, this blog offers hands-on strategies to elevate your customer success game.
6. Totango Blog
📍 Visit Totango Blog
Totango specialises in automated customer success solutions, and their blog reflects that. If you’re looking for insights into CS technology, automated workflows, and AI-driven customer engagement, this is the place to be.
They frequently publish deep-dive articles on:
- Customer journey mapping
- How to implement a proactive CS model
- How digital tools are reshaping customer retention management
A must-read for tech-driven customer success teams.
7. ClientSuccess Blog – The Science of Retaining Customers
📍 Visit: ClientSuccess Blog
ClientSuccess takes a data-driven approach to customer retention with articles that focus on:
- Customer success metrics and KPIs
- Revenue expansion strategies
- How to define consumer retention success
This blog is ideal for those who want analytics-backed insights into scaling customer success operations.
8. CS Insider – Customer Success Career Growth & Training
📍Visit CS Insider
If you’re looking to grow your career in customer success, CS Insider is an excellent resource. The blog features:
- Interviews with top customer success leaders
- Career roadmaps for CSMs
- Salary guides & job trends
It’s a perfect career-oriented customer success blog for anyone looking to level up their skills or transition into customer success from other roles.
How to Get the Most Out of Customer Success Blogs
Now that you’ve got your reading list of the best customer success blogs, here are a few ways to maximise their value:
1. Subscribe to Stay Updated
Many of these blogs offer newsletters—sign up to keep up with the latest trends in customer success best practices.
2. Implement What You Learn
Use strategies like closed-loop feedback and customer retention management to improve customer outcomes.
3. Engage With the Community
Join discussions, leave comments, and connect with other customer success professionals to exchange ideas.
Bookmark and Start Reading Today!
Following the right customer success blogs is essential for staying ahead in 2025. Bookmark them. Read them. And, most importantly, apply the lessons to your own customer success strategies and retention models.
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